Service Details

INTRODUCTION

Our client is a digital data-mapping pioneer with expertise in desktop/web applications, document processing, and deep learning AI.

Their Intelligent Automation Journey begins by using AI to track and analyze an organization’s unique workflows. The system then identifies automation candidates based on actual cost and time data, not assumptions.

This advanced automation intelligence is transforming how digital labor works.

INDUSTRY: Software Development

HEADQUARTERS: Washington, US

COMPANY SIZE: 11–50 employees

BUSINESS CHALLENGES

1. Unsustainable Paid Ad Costs

Customer acquisition through paid channels had become prohibitively expensive, impacting scalability.

2. Inconsistent Ad Performance

Results from paid campaigns were unpredictable, making it difficult to forecast growth.

3. Lack of Scalable Outreach

The company needed a reliable outbound system that could consistently generate leads.

4. Need for Consistent Pipeline

A predictable, manageable flow of qualified prospects was missing, leading to revenue uncertainty.

5. Over-Reliance on Single Channel

Depending heavily on paid acquisition created unnecessary risk and limited growth opportunities.

They turned to an outbound strategy to make cold email a true growth channel.

OBJECTIVES

Identify and target high-converting personas

Build segmented, intent-driven lead lists

Test and optimize cold email sequences

Manage replies and nurture to conversion

Execute end-to-end outbound campaigns without relying on ad spend

SOLUTIONS IMPLEMENTED

✅ Persona & List Optimization — Collaborated with the growth team to define the most valuable personas (developers, product leaders, SaaS founders, and tech startups). Leveraged ZoomInfo, Clay, and Apollo to enrich and qualify targeted lists worldwide, applying a waterfall enrichment strategy for maximum lead quality.

✅ Data-Driven Targeting — Applied segmentation by company size, job role, and tech stack. This allowed personalization at scale and significantly improved engagement rates.

✅ Cold Email Testing — Developed and A/B tested multiple cold email sequences emphasizing value propositions such as deliverability, scalability, and cost efficiency. This mirrored ad copy testing but was applied directly in the inbox.

✅ Strategic Reply Management — Introduced a structured reply process that filtered unqualified responses while nurturing promising leads with tailored follow-up sequences — moving prospects from reply to scheduled meeting seamlessly.

✅ 100% Cold Outbound Strategy — Zero ad spend. No competitive bidding. Just an end-to-end cold email system driving reliable growth.

RESULTS

✔️ 20–50% lower customer acquisition costs compared to paid ads

✔️ Established a consistent pipeline of highly qualified leads

✔️ Built a scalable outbound channel that complemented paid and organic efforts

✔️ Achieved higher reply and conversion rates than any previous cold outreach initiatives