Avoid Spam

Ensure your content does not violate LinkedIn's spam guidelines or community policies.

Avoid emoji polls, chain letters, spelling errors, and poor grammar.

Diverse Post Formats

The algorithm favours users that employ a range of post formats, so use a variety such as text, images, and videos.

Engage Immediately

Engage with 5 to 10 posts within the first 60 minutes after posting to increase your own post’s reach by 15%.

Tag Brands and Users

Tagging fellow companies or employees can increase a post’s reach and notify the tagged users.

Value Engagement

LinkedIn's algorithm prioritises meaningful interactions, thoughtful comments, and constructive discussions rather than self-promotion and jargon.

Comments like "Great post" or "Well said" are less effective.

Post Consistently

Publishing regularly (2–4 times per week) keeps your profile active in the algorithm and builds audience expectations.

Use Strong Hooks

Start your post with a compelling first line or question to grab attention and stop the scroll.

Leverage Hashtags Strategically

Use 3–5 relevant hashtags to increase discoverability, but avoid overstuffing.